ABOUT EVA



Professionally trained
by experienced & working industry artists





Every makeup artist has their own aesthetic. I believe a clean, polished look is a perfect fit for any face! Everyone is born with their own unique & individual look, so why cover it up? A touch of color is enough to bring out your finest features!


Eva is a professionally trained makeup artist, beauty educator and NYS licensed esthetician based in upstate New York. Her beauty industry education started at the Fashion Institute of Technology majoring in Cosmetics and Fragrance Marketing. She furthered her knowledge by working as a beauty studio artist for Sephora- a leading retailer in the cosmetics industry- and in 2014, elevated her artistry skills at NYC's prestigious MAKE UP FOR EVER Academy. After graduating, Eva began her own business, Eva Jewel Makeup Artistry.


In 2015, Eva attended celebrity makeup artist Mario Dedivanovic's Makeup Masterclass in NYC with surprise model, Kim Kardashian! Here she learned celebrity makeup techniques, including Kim's signature look and iconic contour methods, as well as product knowledge and tips on client-artist relations.


As the key artist of Eva Jewel Makeup Artistry, Eva loves being a freelance artist and makeup educator. She has recently started producing her own line of lipsticks (view them HERE) and is excited for what's to come in the future!



WHAT DID YOU WANT TO BE GROWING UP?





I started dancing at the age of 2, so growing up I always wanted to be a dancer either on Broadway or owning my own studio. Competition and recital time was my favorite time of the year because that's when I was allowed to wear makeup! This is when I found I had a knack for makeup application-- creating a winged liner came easier to me than most of the other girls!



HOW DID YOU GET STARTED IN THE MAKEUP INDUSTRY?





Studying at The Fashion Institute of Technology! I originally studied Advertising and Marketing Communications and wanted to write for a beauty magazine. When my journalism professor saw a final project I created of a beauty trade magazine, she recommended I apply for FIT's selective program for cosmetics and product development. After realizing my passion was more artistic than what the laboratory offered, I began studying makeup application and the rest is history!



DO YOU HAVE A SIGNATURE STYLE?





I like to make a face look clean and flawless without making it look overly done up. It's easy to doubt myself every time I see skin overloaded with heavy foundation and concealers, dramatic contours and bright highlights all over social media! But when I receive calls from NYC and LA based companies seeking an artist in the Upstate NY/Rochester area, they always say they appreciate my esthetic and that's what makes them want to work with me. Everyone has their own style and I've become truly confident over the years in the way I approach makeup!



HOW DO YOU CONTINUE TO GROW AS AN ARTIST?




I stay informed through networking and constant research on what's happening in the world of fashion and beauty. I thoroughly test new products and application techniques regularly, and connect with other creatives in the area doing photo shoots and projects to stay relevant.

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EVA JEWEL MAKEUP ARTISTRY


585 • 943 • 7840 // rochester, NY 14618