behind the brush
EVA JEWEL
OWNER & LEAD ARTIST
Rochester-based makeup artist, Eva Jewel, is a full-time, professionally trained artist, beauty educator and NYS licensed esthetician.
Always having a passion for art, she was drawn to the makeup industry after initially studying Cosmetics and Fragrance Marketing at the Fashion Institute of Technology. Realizing the connection between art and beauty, Eva wanted to see her vision come to life and began working at Sephora in hopes of discovering her craft. Shortly after, she was promoted to Beauty Studio lead artist.
In 2014, Eva elevated her artistry skills at NYC's prestigious MAKE UP FOR EVER Academy and focused special attention on Beauty and Fashion makeup. Since then, she has relocated back to upstate and built her own career as a go-to makeup artist for Rochester and surrounding areas.
Always eager to grow her knowledge, Eva attended celebrity makeup artist Mario Dedivanovic's Makeup Masterclass in 2015. Taking place in NYC with surprise model, Kim Kardashian, here she learned celebrity makeup techniques, including Kim's signature look and iconic contour methods, as well as product-knowledge and tips on client-artist relations.
Most recently, Eva had the opportunity to further her education learning from celebrity makeup artist Keita Moore (famously known as Kilprity). Also a Rochester native, Keita’s A-List clientele includes Tiffany Haddish, Laverne Cox, Nicki Minaj, Mariah Carey, Janet Mock, Kiki Layne, and Chanel Iman, to name a few. He's also keyed makeup campaigns for Covergirl and Anastasia Beverly Hills and his work has been seen in various publications such as Instyle, Ebony, Elle, and more. In his intensive masterclass, Eva cultivated his signature-style makeup techniques, application tips for all formats of media, and industry business acumen.
As the lead artist of Eva Jewel Makeup Artistry, Eva loves being a freelance artist and makeup educator. Working with clients of all ages and every ethnicity, she prides herself on the diversity of her craft. Every makeup artist has their own aesthetic. Eva believes a clean, polished look is the perfect fit for any face! Everyone is born with their own individual features and Eva's goal as a makeup artist is to achieve a custom look that is uniquely you!
DID YOU ALWAYS WANT TO BE A MAKEUP ARTIST GROWING UP?
Growing up, no! I started dancing at the age of 2, so I always wanted to be a dancer either on Broadway or owning my own studio. Competitions and recitals tended to be my favorite time of the year, not only because I was able to perform, but also because that was the only time I was allowed to wear makeup! This is when I found I had a knack for makeup application-- creating a winged liner came easier to me than most of the other girls!
HOW DID YOU GET STARTED IN THE MAKEUP INDUSTRY?
Graduating high school, I had the idea of combining my love of makeup with my growing passion of journalism. I was accepted into the Fashion Institute of Technology (my one and only choice for school!) and initially studied Advertising and Marketing Communications. My end goal was to land a position writing for a beauty magazine!
After being referred to FIT's Cosmetic and Fragrance Marketing program, I finally began to dive deep into everything that the beauty industry had to offer and the rest is history!
