Eva started in the beauty industry studying Cosmetics and Fragrance Marketing at the Fashion Institute of Technology in New York City. One of the only programs of its kind in the country, there she cultivated unique skills in business, science and marketing; learning how beauty products are formulated, packaged and brought to market.
Seeking to explore the artistic side of makeup, Eva began working at Sephora, a leading retailer in the beauty industry, in hopes of developing her craft. She quickly became a prominent artist at her store and eventually, was promoted to Beauty Studio Lead Artist.
In 2013, Eva elevated her artistry skills at NYC's prestigious MAKE UP FOR EVER Academy and focused special attention on Beauty and Fashion makeup. After relocating upstate, Eva became a traveling artist representing the professional brands, MAKE UP FOR EVER and Smashbox. At the same time, she began building her own career as a go-to makeup artist for Rochester and surrounding areas by starting Eva Jewel Makeup Artistry.
Always eager to grow her knowledge, Eva attended celebrity makeup artist Mario Dedivanovic's Makeup Masterclass in 2015. Taking place in NYC with surprise model, Kim Kardashian, Eva cultivated his celebrity product favorites and camera-ready makeup techniques, including Kim's signature look and iconic contour methods. In 2019, Eva had the opportunity again to further her education from another celebrity makeup artist, Keita Moore, famously known as Kilprity. In his intensive course, Eva gained insight into his signature-style methods and application for various formats of media.
Eva continues to establish her strong connection with the makeup artist community and is currently growing her own team of skillful and talented artists!
